Getting paint chips in AskVal.com user’s hands quickly while also giving them the tools to gain the confidence to go to the store ready to purchase was our number one goal with this new mailer.
After exploring many cost effective options, I came up with a solution that was perfect. It holds everything in an organized fashion as well as provides an extra little hidden pocket to hold any receipts or additional inspiration.
Adding the “keep the important stuff” pocket turned this into a project planner making sure they won’t forget Valspar for future projects.
Having the sheen guide and supply checklists in the mailer made it helpful for the consumer once they were in the store.