Doing a complete overhall on product naming and product packaging was such an exciting project to work on and oversee as the brand owner.
This 4-sided display showcased the SleepSense line of pillows and mattress protectors.
It not only educated the consumer but also gave them a chance to touch and feel materials.
Creating a new catalog that had a fresh modern feel was important with the overhall of the Fashion Bed Group brand.
The hero spreads for each section of the catalog was a great way to highlight the new and beautiful products within the catalog.
The hero spreads were also a thicker stock than the rest of the catalog so it was easy to navigate sections.
Having two different layouts within the beds section was a great way to add interest since it consisted of 72 pages.
All of these items made their debut at the High Point Market in North Carolina.