Bringing Focusing to the new Kenmore Dishwasher Third Rack on the cover of the training guide for the sales team helps to draw interest .
Calling attention to the important selling features of the new dishwasher line up in an easy to read tool to help sell product.
Easily identifying step-up features on models across the line-up is extremely important which is called out on this chart.
Concepting and creative direction for Kenmore Dish photography. Focusing on the convenience and beauty of the new third rack.