UI/UX
In 2017 we did a total overhaul of the Amana social approach, strategy, and creative philosophy
Creating rich engaging content for the social media user was important with the new following we were aiming to get.
Due to budget, videos weren’t always an option. Creating these easy 4-step recipes using the Amana appliances were an inexpensive way to bring recipes to life on the page.
Test & learn mentality brought new content that helped become top performers in page history. It also helped content maintain relevancy and keep evolving.
Amana’s 2017 facebook numbers highly exceeded the clients expectations and crushed our goals for the year.