Book jacket design for Tomas Cizek's The Ruse
Logo design is always one of my favorites. For Jubileats I custom created a font that said fun yet sophisticated.
Our goal with Jubileats was to make healthy eating happy eating. This liner stating the brands tagline: A Happy Dose of Healthy on repeat brings the muffin to life.
Designing a package that showcased the beauty of the soft baked muffin as well as the amazing benefits of the muffin was a must.
After many store visits and focus group testing this is the final package design that was chosen for the protein delight.
Calling attention to the Protein and Fiber was crucial to help educate the consumer that this muffin will not only taste good but it will keep you full.